Archive for August, 2009

How to Conduct Your Own Survey

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How to Conduct Your Own Survey
 
Manufacturer: Wiley
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A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don’t have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
  • Determine which type of survey is best for you
  • Estimate the cost of your survey
  • Conduct mail, telephone, and face-to-face surveys
  • Draw accurate samples
  • Write effective questionnaires
  • Compile and report results
  • Avoid common survey errors
  • Find reliable outside assistance
  • And much more

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Excellent research into survey methodology!
 
Review Date: December 19, 1998
Reviewer: , Little Rock, AR United States
I'm currently finishing up my MA thesis, and I could not have built a stronger framework for the survey part of my work without Salant's book! The ideas are fresh, tested, and accurate. An excellent book for anyone who wants to conduct a survey and get reliable results.
Accessible volume by one of the best
 
Review Date: August 12, 2007
Reviewer: Steven A. Peterson, Hershey, PA (Born in Kewanee, IL)
Dillman's "total design method" is well illustrated in this volume. This work is an accessible introduction to designing one's own survey. The book is written pretty well, too.

Trying to get accurate results is what survey design is all about. This book emphasizes that and then runs through the process, step-by-step.

The book deals with some of the key issues in survey design: (a) what type of survey method (face-to-face, mail, phone), (b) sample selection, (c) construction of questions and the total questionnaire, (d) the logistics of administering the survey, (e) data analysis, (f) reporting the results.

The work concludes with a title that says it all: "Advice, Resources, and Maintaining Perspective."

All in all, a useful and accessible introduction to survey research and how to minimize errors.
helped with graduate course
 
Review Date: January 5, 2002
Reviewer: ,
This book helped me with an assignment in a graduate course in marketing. Thus I hold it in high regard, mostly it had examples
of questions that were helpful, there was also some other advice
I hope will get me a good grade.
an excellent resource, even if a little dated
 
Review Date: November 9, 2008
Reviewer: Hans Gutbrod, Tbilisi, Georgia
Has sampling always been a black box for you? You're intimidated by the complexity of designing a quality questionnaire? You're wondering about the difference between a mail versus phone versus face-to-face survey? This book clearly is for you -- and even if you have no particular survey needs right now, it will help you understand how surveys, so important in so many settings today, actually get done.

This is the single best book to introduce surveys in simple, non-technical, commonsense language that I have come across. I keep recommending it to whomever is interested in understanding how surveys work. In our organization, we've done multiple complex surveys, with thousands of respondents, in five languages across three countries, so my appreciation is based on practical experience.

The authors acknowledge that needs are very different, and give detailed instructions of how a survey can be pulled off even with limited budgets. They also tell you when you're better off without the survey.

What about the limitations? A couple of passages could have been edited critically, and could be even clearer, or with slightly more compelling examples. Also, understandably, the book primarily centers on the American experience. As other reviewers point out, the book does not yet take account of the potential (and the limitations) of Internet surveys, but once you understand the principles of the other types of survey work, you can figure this out for yourself.

It's very encouraging to see that professionals can make topics so accessible.
Decent primer
 
Review Date: November 5, 2007
Reviewer: The Real Bob, New Jersey, USA
Purchased this book for a refresher on survey issues. It provides a decent primer, and even some interesting statistical issues presented in a simplified manner (e.g. sample size). Not for the advanced marketing professional, but then the title suggests its basic offering.
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Myvu Crystal Personal Media Viewer, Made for iPod Edition (Amber)
 
Manufacturer: MyVu Corporation
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Product Description

The Myvu Crystal Personal Media Viewer, Made for iPod edition, will work with any video iPod. This viewer comes complete with a specially designed cable to plug directly into your iPod, allowing a seamless connection.

Watch What You Love, When You Want, and Look Great Doing It
Featuring SolidOptex, the Myvu patented optical system, Crystal transforms your portable media player into a hands-free, full-screen private viewing experience. Crystal also boasts full VGA quality--Myvu's highest resolution available and widest field of view.

Your Myvu personal media viewer allows you to enjoy video entertainment anywhere you go. Its sleek profile permits you to maintain most of your natural field of vision by seeing over the viewer. The bright, full-sized image is daylight-viewable for hands-free viewing whether you are indoors or outside. In combination with a fully charged portable media player, a fully charged Myvu Crystal battery provides up to four hours of video viewing.

Features

  • Full VGA (640x480) resolution--Myvu's highest resolution available
  • Pendant for picture and audio control
  • Earbuds from Ultimate Ears for enhanced comfort, extended bass, and sound isolation
  • Up to 4 hours of battery life

What's in the Box
Myvu Crystal Personal Media Viewer, Made for iPod Edition (Amber); in-ear noise reducing headphones with two additional pairs of differently sized earbud pads; pendant control; iPod cable; USB cables; mag clip; microfiber protective sleeve; quick start guide

Product Details

  • Compatibility: iPod nano 3G, 4G; iPod classic 5G, 5.5G, 6G; iPod touch 1G, 2G
  • Superior video quality, lightweight, and durable, with Myvu patented SolidOptex technology
  • VGA resolution (640 x 480) for true DVD-quality experience
  • Comfortable, adjustable, Ultimate Ears audio technology for superior sound and noise reduction
  • Provides up to 4 hours of viewing time on one charge

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The Lost World of Genesis One: Ancient Cosmology and the Origins Debate
 
Manufacturer: IVP Academic
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In this astute mix of cultural critique and biblical studies, John H. Walton presents and defends twenty propositions supporting a literary and theological understanding of Genesis 1 within the context of the ancient Near Eastern world and unpacks its implications for our modern scientific understanding of origins.

Ideal for students, professors, pastors and lay readers with an interest in the intelligent design controversy and creation-evolution debates, Walton's thoughtful analysis unpacks seldom appreciated aspects of the biblical text and sets Bible-believing scientists free to investigate the question of origins.

Product Details

  • ISBN13: 9780830837045
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

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Onkyo DV-SP406S Single Disc DVD Player (Silver)
 
Manufacturer: ONKYO
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Product Description

In the fast-paced world of home entertainment, you are faced with a myriad of choices. More often than not, more choices than you really want to make. If you're after a playback component that's going to take care of your core entertainment needs - DVD Video, music CDs, and your computer-based music and video files - then the DV-SP406 DVD/CD/MP3 player makes good sense. It actually goes a lot further by up scaling video sources to 1080p, for a one-cable HDMI digital connection to a high-definition display. Unlike other, poorly built players, the DV-SP406 has the Onkyo reputation to live up to. That's why you'll find quality components, an intuitive Disc Navigator system that simplifies control over disc media, and a remote control that can be used with an integrated system.

Product Details

  • HDMI out with 480p, 720p, 1080i, 1080p output
  • Plays DVD Video, Video CD, Audio CD, CD-R/RW, DVD+R/RW
  • Plays MP3, WMA, WMV, MPEG-4, AAC, DivX
  • Optical and Coaxial Digital Out
  • Slow Motion DVD Playback (1/2, 1/4, 1/8, or 1/16)

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MP3 Stereo Hands-free/ Headset Audio Adaptor for Sony-Ericsson W350i, Z750a, Z310i, W580, W200i, W300i, W810i, Z520, W800, W550i, K750, Z525- Switch MP3 stereo handsfree to cell phone handsfree
 
Manufacturer: MyNetDeals
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Product Description

Switch MP3 stereo hands-free to cell phone hands-free, add speak function to MP3 stereo hands-free, with switch button, mute, volume control function.

Product Details

  • Switch MP3 stereo hands-free to cell phone hands-free, you can enjoy MP3 stereo music as well as use MP3 hands-free as a cell phone handsfree
  • With Micphone, add speak function to MP3 stereo hands-free
  • Switch button, switch from music audio both ears to Mono single ear
  • Mute switch, shut down micphone for listening function only
  • Volume control, control volume online when switch between MP3 and cellphone

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Hewlett Packard 16X 4.7GB DVD+R 50 Pack

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Hewlett Packard 16X 4.7GB DVD+R 50 Pack
 
Manufacturer: Hewlett Packard
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Product Description

KHypermedia Corporation is one of the leading data storage media, drive design, and manufacturer in North America.

Product Details

  • 4.7GB/120 minutes storage capacity
  • Spindle pack

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Cooking Mama World Kitchen

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Cooking Mama World Kitchen
 
Manufacturer: Majesco Sales Inc.
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Product Description

Mama's back and she's still cookin' with her next installment, Cooking Mama World Kitchen. Video game publisher Majesco brings a lot more to the table with this sequel for the Wii, including all new 3D graphics, new recipes, comedic kitchen mini-games, new gameplay modes and a whole lot more.



Mama returns to the Wii with the sequel, Cooking Mama World Kitchen. View larger.


Games include "Cook with Mama," and the new game modes "Let's Cook" and "Cooking Contest." View larger.


Hilarious mini-games add a surprise, comedic element to the game. View larger.


50 all new recipes include parfait, French fries, and more. View larger.
Intuitive Cooking Movements and Improved Graphics
With the Wii remote as your universal cooking utensil, you'll be placed in total control of the cooking action as you chop, grate, slice, stir, roll, and much more. Hold and point the remote in many different ways (depending on the task) to get the real sensation of cooking in the kitchen. You'll need to be quick on your feet and precise in your movements, otherwise the meal might be ruined!

Looking better than ever with all new 3D graphics, Mama and her friends are ready to tackle 50 all new recipes. The delicious, new dishes include parfait, French fries/onion rings, Nestle Toll House chocolate chip cookies, ratatouille, pancakes, boiled flounder, and loads of other tasty creations. The updated gameplay mechanics integrate the Wii Remote utensil play with additional rhythmic movements that makes cooking easier and more enjoyable.

Kitchen Game Modes are Loads of Fun
Cooking Mama World Kitchen has three gameplay modes: Cook with Mama, and the new additions, Let's Cook and Cooking Contest. If you've cooked with Mama before you'll remember the first game mode where you learn the kitchen basics under Mama's watchful eye. Do well and you'll earn gold, silver and bronze medals based on your culinary skills. When you play the new game mode, Let's Cook, you'll share your prepared meals with Mama's finicky friends who will judge the quality of your cooking. And with Cooking Contest you can team up with a real or in-game friend to prepare ingredients in the new cooperative play mode.

Hilarity and Surprises Abound
Interlaced in the gameplay are a host of new kitchen surprises that take shape as comedic mini-games. For example, you might flip a burger up in the air and Mama's dog will run by and snatch it away, or toss a pancake and then control Mama as she runs in to save it with her hilarious apron catch.

Another cool feature allows you to take a snapshot of these funny moments so you can review them after gameplay, or you can choose to replay kitchen mini-games in their entirety. Cooking Mama World Kitchen uses real-time effects that make you feel like you're actually cooking. You can adjust your timing and make decisions about your next course of action based on what you see happening on the screen -- if food is starting to look burned, you can make a snap decision and remove it quickly from the burner. The intuitive gameplay, 3D graphics, new game modes, and hilarious mini-games work together to create a fun, interactive game.

Product Details

  • Cooking Mama World Kitchen from Majesco brings a lot more to the table with this sequel for the Wii
  • Delivers all new 3D graphics, new recipes, comedic kitchen mini-games, and new gameplay modes
  • The Wii remote acts as your universal cooking utensil as you chop, grate, slice, stir, roll, and more
  • 50 all new recipes include parfait, French fries/onion rings, chocolate chip cookies, ratatouille, pancakes, and more
  • Hilarious mini-games add a surprise, comedic element to the game

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PIE BMW/PC-ALP 96-up BMW to Alpine CD-Changer Interface Adapter
 
Manufacturer: PIE
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1998-2006 BMW VEHICLES TO ALPINE (M-BUS) CHANGER.

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Oracle 11g For Dummies (For Dummies (Computer/Tech))
 
Manufacturer: For Dummies
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Are you a seasoned system administrator charged with setting up an Oracle database? Or did you suddenly become a DBA by default? If database administration with Oracle is part of your job, you’ll be glad to have Oracle 11g For Dummies in your cubicle.

This nuts-and-bolts guide walks you through the mysteries of Oracle and database administration. You’ll learn how to understand Oracle database architecture, set up and manage an Oracle database, and keep it running in tiptop form. Oracle 11g For Dummies covers:

  • The building blocks behind the database engine as well as Oracle’s physical and logical structures
  • Hardware, software, system, and storage requirements for implementation
  • How to recognize and accommodate the differences between Oracle installations on Windows and on Linux/UNIX
  • Daily and intermittent tasks necessary to keep your database running properly
  • How to assess potential threats to your database, configure Oracle Recovery Manager, and set up backup and recovery procedures
  • When to use online, offline, controlfile, and archivelog backups
  • Troubleshooting methodology and how to use Oracle database logs and other diagnostic utilities
  • Different ways to manage your database
  • How to automate jobs with the Oracle Scheduler
  • Using SQL in Oracle, and a great deal more

Completely up to date for the newest release of Oracle, Oracle 11g For Dummies will give you both the information and the confidence to set up and maintain an Oracle database for your organization.

Product Details

  • ISBN13: 9780470277652
  • Condition: USED - VERY GOOD
  • Notes:

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PlayStation 3 Zero Wireless Controller - colors may vary
 
Manufacturer: Nyko
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List Price: $49.99
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Product Description

The Ultimate Controller, At the Ultimate Price – Only at Amazon.com Experience innovation with the Zero wireless controller for PlayStation 3 for an unbeatable price. The Zero controller is an entirely new ergonomic design, built to maximize comfort for all players while providing a unique and stylish appearance. With full six-direction tilt functionality, the Zero is compatible with all PS3 software and control schemes. The Zero is powered by an included NiMH rechargeable battery that provides up to 25 hours of wireless game play. When necessary, simply plug the included charging cable into the PS3s USB port and play and charge the controller simultaneously or use the included AA battery pack. The Zero is the first controller to feature LED back-lit action buttons, heat dissipating aluminum panels and a hybrid metal-resin design. The controller will come in 1 of 3 premium colors: Arctic White, Stealth Black or Champagne Silver. COLOR MAY VARY. The Zero is the paramount in controller precision, design and engineering.

Product Details

  • "Full rumble support and 6-direction motion sensing
  • Unique metal-resin design provides a strong grip, and comfort for long game play sessions with colorized heat dissipating aluminum panels
  • State of the art wireless chip set with a range of up to 30 ft
  • Precision analog sticks, buttons and triggers provide maximum durability
  • "Rechargeable NiMH battery pack provides up to 25 hour of playtime and extra AA battery pack and 10ft charging cable also included

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